Veronicas Blog: SPI 169: How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use

Just about every business owner starts from scratch. Today’s guest did, too, but in a totally unique way. He’s Nathan Chan, creator of Foundr Magazine, an entirely digital publication.

When Nathan first built Foundr Magazine, he knew he was headed into unique, unfamiliar territory. Without tried-and-true methods to fall back on, Nathan found himself learning through experience every step of the way.

Now, the magazine ranks with heavy hitters like Entrepreneur and Fast Company and sports an incredible Instagram following. He got there through smart strategy, amazing design, and total commitment to creating the best product possible.

I’m so excited for you to hear the incredible insight Nathan’s brought with him today. This episode is crammed with actionable strategies and tips—including a few that are so good, Nathan almost wishes he hadn’t told me!

If you’re interested in growing your audience, promoting your product, or attracting big-name guests to your publication or show, Nathan’s got some expert advice for you.

In this episode, you’ll learn:

How a digital magazine gets made, from start to finish.
The first step for snagging an interview with in-demand, hard-to-reach guests.
The pitfalls Nathan faced early on, and how he recovered from them.
Tools for creating and promoting a digital magazine.
How to use Instagram as your primary tool for building your following.
Nathan’s top five strategies for becoming an Instagram powerhouse.
The danger of the “wantrepreneur” mindset.
How to win over an audience by under-promising and over-delivering.
The secret to App Store Optimization.
An Instagram Hacks Cheat Sheet, and more!

Right click here and save-as to download this episode to your computer.

Links and Resources Mentioned in This Episode:

Foundr Magazine
Instagram hacks cheat sheet
Nathan on Instagram
Magcast
Enamus
Behance
Dribble
Elance
Upwork (formerly oDesk)
Wordswag
Fonta
Typorama
PlaceIt.net
Sensor Tower
99designs.com – $99 Power Pack of services, free!
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Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Interested in checking out Sensor Tower or Magcast to build your online magazine? Leave a note for Nathan in the comment section below!

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If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to AskPat.com. This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, or even better, download the new SPI Mobile App, now available for both iOS and Android! It’s free!

Huge thanks to Nathan for joining me this week for another awesome episode. Until next time!